Microsoft Ford Sync, iPhone 3.0 OS and bluetooth streaming (Sweet!)

I just accidentally found out that the new iPhone 3.0 OS has given me the ability to stream music from my iPhone to my car stereo. Quick review – if your car stereo and your phone is paired, then it should be easy.

  1. Give your sync the voice command “bluetooth audio”
  2. Press the play button on your iPhoe

That’s it. Of course if you haven’t paired your phone yet (why haven’t you), you’ll have to do that first.

The good: The sound quality is quite good.

The bad: There is no text support and you’ll have to switch songs, playlists, albums, etc through the iPhone itself.

The ugly: Your battery life after running your phone on 3G and streaming music wirelessly.

The two images below show you what the iPhone screen looks like while streaming.

More information about Ford Sync by Microsoft at Syncmyride.com

I’m not cool enough to be a Mac

macvpcFinally Microsoft is running an effective ad campaign. If you haven’t seen it, Lauren (cute redhead too) is given $1,000 to buy a computer. She wants it to have a large monitor and a comfortable keyboard. First she heads to an Apple store and immediately leaves when she realizes that Apple has one computer in that price range – the Macbook with a 13″ screen. She then heads over the Best Buy where she finds an number of machines that fit her price range and leaves with an HP that costs $699.

In this economy…

I have to say that this commercial is smart. If you need to buy a computer, absolutely price is a concern, and considering nothing else, it’s an area that Macs can’t compete in. Of course there are other issues. I’m currently writing this post on my wife’s Sony Vaio laptop which is just a year and a half old. I would have preferred to buy a Mac for her, but a month prior to getting married, the price of a Mac was prohibitive. She needed a computer to get things done, so I got her this computer for $600. It has gotten things done, but there is the “you get what you pay for” issue. Most of the time we’ve owned this machine, this computer has been a pain to use. Vista was horrible. The amount of call trialware on the computer was appalling. Over the year Microsoft has made Vista better, and I’ve done things to make the computer bearable. Honestly most people don’t care that much. They don’t expect much out of their computer which makes a Windows machine perfect for them.

Apple need to do a better job at the low end of the price spectrum. There is absolutely no reason Apple shouldn’t be able to provide a Macbook with a 15″ monitor for under $1,000. As people begin to pay more attention to their budget and bottom line, the extra dollars may be too much for their wallet. Apple needs to be more inclusive.