Is Blockbuster still around

There was a story today about how Blockbuster will be closing upwards of 1,000 locations by the end of 2010. My question is “Why wait”? We decided years ago after being treated poorly by Blockbuster to stop giving them our money. Between Redbox, Netflix, and various on demand options – we decided that Blockbuster didn’t deserve us as customers.

It’s bad enough that technology has turned against Blockbuster, but what they failed to do was create loyalists out of their customers. I know I definitely felt Blockbuster was a necessary evil and as soon as I had the chance to be rid of them, I was. If you develop a brand, a service, a product that evolves into a relationship that your customer values, then those customers will follow you onto your next venture.

Blockbuster’s other problem is that it didn’t innovate it’s service soon enough. Netflix has 10 times as many users, connects through set-top boxes and Xbox, and streams to PCs and Macs. Meanwhile Blockbuster is stuck in the 80’s. When they finally go under it will be met by “ho-hum” from me.

3 thoughts on “Is Blockbuster still around

  1. I saw a Blockbuster location waaaaay out in the ‘burbs last weekend, and I thought the same thing – jeez, there are still people renting from these guys? WTF?

    I love Redbox and Netflix. Each one serves a great purpose for me: Netflix for the old films and TV series I never managed to see and RedBox for the instant-gratification-for-a-buck niche. And I love choosing and reserving my Redbox flix online. So easy!
    .-= Merujo´s last blog ..Selling domain names – any advice? =-.

Leave a Reply

Your email address will not be published. Required fields are marked *