Today I went to the Valley Swim Club to protest the very egregious statements of their president and how they have treated the children of the Creative Steps daycare. In the morning we had 4 people and reporters from CNN, ABC, NBC, and the Inquirer and Daily News. In the afternoon they were joined by every national news outlet and the story had blown up.
It all started with a tweet last night. The power of twitter. There were only 4 of us out there this morning, but we were enough to shut down the club. And by the time 5:30 rolled around, there was a renewed protest with many more people and a lot more vigor. I feel like we did something. But we still don’t have an apology – and there needs to be one.
The club changed it’s website tonight – and let it’s members do the talking instead of having an official come out and make a statement. It was an amazing show of poor crisis communication and showed amazing cowardice. And the statement they made doesn’t address the comments of the president. I am tired of apologies that are not apologies. The president made insulting comments and those need to be addressed. You say the reaction had nothing to do with racism – and that there were other camps that were barred – but the comments were made about the minority camp and the barring happened the day after they were at the club.
BTW – Thanks to the Preston and Steve show for talking about this on their morning show on late notice. Their help was surely felt in the later hours as this story built momentum.