Interesting story on ABC News on how Keira Knightly objected to the digital enhancement of her chest in publicity shots. What’s interesting is that apparently this is so rampant, that the fact she objected is even news.
The lengths that marketers will go to to sell a product has always been shameful, what is changing is that technology is giving them the means to make more dramatic changes. In time we’ll be changing skin color, gender, age, etc to tell a better story. I can see a time when sporting events will place specific signs in the stands that aren’t really there, or the broadcasting of political conventions will be altered to change the messages of protesters.
With the power to use this type of technology inappropriately, it will become increasingly more obvious that no one is keeping industry honest.
Makes me wonder if all those amazing photos of Scarlett Johannson’s “talents” are in fact real? Ah – in that case I’ll decide not to care.