Great follow-up email

I just received the following email from retailer CD Baby after ordering Sarah Hallman’s cd. So creative and cool – it’s like a real email.

Your CD has been gently taken from our CD Baby shelves with
sterilized contamination-free gloves and placed onto a satin pillow.

A team of 50 employees inspected your CD and polished it to make sure
it was in the best possible condition before mailing.

Our packing specialist from Japan lit a candle and a hush fell over
the crowd as he put your CD into the finest gold-lined box that money
can buy.

We all had a wonderful celebration afterwards and the whole party
marched down the street to the post office where the entire town of
Portland waved “Bon Voyage!” to your package, on its way to you, in
our private CD Baby jet on this day, Friday, May 30th.

I hope you had a wonderful time shopping at CD Baby. We sure did. Your picture is on our wall as “Customer of the Year.” We’re all
exhausted but can’t wait for you to come back to CDBABY.COM!!

Thank you, thank you, thank you!


I wish more marketers talked to me like this. Hell, only my wife talks to me this way.

2 thoughts on “Great follow-up email

  1. I love CD Baby! Dolby released his live CD and SxSW ep through them (and iTunes) — one of my friends from high school, who is a gay folksinger (and the editor of Playbill) in NYC has a CD out with them, too. Hooray for independent musicians and the cool companies that support them!

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