I’ve noticed how few and far between men’s clothing stores have become. While women have floors upon floors and stores upon stores to choose from, men’s clothing is relegated to the back corners and it can be hard to find even simple items. Case in point, French cuff shirts. If you’re not familiar, French cuffs require a cuff link and I’ve been everywhere, and have not been able to find much of a choice. What’s particularly vexing is that every department store carries piles of cuff links as gifts.
Exactly what purpose does a cuff link serve without the French cuff shirt?
Stores such as Old Navy shrink their men’s sections with every season. My local Old Navy used to have a men’s section that stretched the length of the store. They shortened it to add a plus women’s section a few years back. The shortened again to increase the size of the rest of the women’s section. Next week they’ll likely shorten it to a guy out back by the dumpster. Macy’s in Center City Philadelphia has women’s clothing on all but one of it’s 5 or so floors. The men’s section? Half of the first floor. The other half? Women’s handbags, cosmetics, and jewelery. Too bad they couldn’t find any room for housewares.
I know a lot of men don’t care, but I think part of the reason is that retailers simply would rather sell women’s clothing. Yes women spend more on clothing than men do – but when you’re relegated to Target, what choice do you have?