Update (2/26/09) – Follow the link for info on the music from the JCPenney Commercials played during the the 2009 Oscars.
Update: Here’s the music to a second American Living commercial
Update: Click the following link for more info on the JC Penney American Living commercial (played during the 2008 Oscars)
Update: Click the following link for more info on the 2007 Holiday JCPenney Holiday commercials
Update: Click the following link if you’re looking for the Music Box commercial that is currently running.
Last night during the Oscars JCPenney introduced a new ad campaign that included a great song by a band called Forever Thursday (which may just be Aussie singer Melanie Horsnell – not sure). Sounds a lot like something Fiona Apple or Regina Spektor would do. You can check it out at her Myspace page:
Update: Forever Thursday is a company that creates music and film for advertising. You can listen to the song at the link above.
You can see the JCPenney commercial here.
The campaign signifies a slick new direction for JCPenney. A lot like Target in look and feel. It looks like they commissioned their own music – the look isn’t as distinct as the Target campaign, but based on sound alone, it may make a mark. Smart move for them.