It’s been the buzz of the Internet today – Michael Richards’ racist rant. I was awaiting the apology and during the Letterman show, I received it. Through the benefit of fortunate timing (or unfortunate depending on your perspective) Jerry Seinfeld was scheduled to appear to talk up the season 7 release of Seinfeld tomorrow. When they say any PR is good PR – I don’t think they meant this.
The apology was hard to watch. Never has there been a more obviously unrehearsed public apology in the era of publicists and spin-masters. Richards at times went off on rants about racism and what happened in New Orleans; he couldn’t finish thoughts – he was all over the place. And this is what made this apology one of the first sincere apologies I’ve heard in some time.
He didn’t utter those four words included in every public apology “If I offended anyone…” . He didn’t blame it on alcoholism, drug addiction, obesity, an angry mother, etc.
Note: I believe racists utter racist comments. So don’t tell me what he said meant nothing, I think comments like his or Mel Gibson’s come from somewhere; they’re not just words. This will be the end of Richards’ career – Mel Gibson had one thing to fall back on: he’s FUCKING MEL GIBSON. Richards? Well even when Seinfeld was on the air he wouldn’t be able to overcome this.