(All the good titles are gone – Snakes on a Blog, taken. Twists on the title are so April.)
Kristen and I saw the much hyped Snakes on a Plane Saturday night. Expecting huge crowds, we stopped by the theater early to grab tickets, so imagine my surprise when we arrive and the show is not even close to a sellout. The entertainment media is already calling the movie a flop – only taking in $15.2 million dollars – about have the cost to make the movie.
A lot of the stories are claiming that this is an indictment of the blogosphere, buzz marketing, and internet marketing in general. My take is this – New Line Cinema made a mistake in relying soley on the internet and word of mouth marketing to market this movie – yes it’s cheaper, but if they wanted really huge numbers, it would have helped to build on the buzz with a wider broadcast campaign.
That said, this movie is a success because they were able to viably launch a movie without a huge media spend – that really hadn’t been done before. This movie doesn’t even get made without the internet. Media stories stating that SOAP isn’t successful are in part self-serving because they’re the ones that have lost out on ad dollars.
On to the movie – if for some reason you’re expecting this to be an Oscar level film you’ll be dissappointed. SOAP is a summer escapism – think Speed with less IQ. Lot’s of Samuel L., snakes, and laugh out loud lines (intentional and unintentional). Not a good movie, but it lives up to my expectations, and I’m fine with that. If you can’t laugh at yourself, and have an inability to do something totally silly – don’t go.